Top 9 Pet Product Trends for 2025: What Retailers and Brands Should Know
The global pet industry continues to boom, driven by shifting consumer behaviors and the deepening bond between pets and their owners. As pets transition from companions to full-fledged family members, pet owners are investing more in their well-being—opening new opportunities for innovative pet businesses.
Here are the top pet product trends for 2025 that retailers and brands should watch to stay ahead in this competitive market.
What’s Driving Global Pet Industry Growth?
- Pets as Emotional Support: Pets help combat loneliness, depression, and anxiety, making them essential companions.
- Changing Lifestyles: With more people embracing single or child-free living, pets are increasingly treated like family.
- Premiumization: Pet owners now seek human-grade products, luxury services, and personalized care for their furry friends.
Top 9 Pet Product Trends for 2025
1. Eco-Friendly & Natural Pet Products Take Center Stage
Sustainability is no longer optional—it’s an expectation. Environmentally conscious pet parents are actively seeking natural, biodegradable, and plastic-free products.
Example of this trend:
TEEWY®, a brand that focuses exclusively on high-quality small animal supplies, offers 100% natural, edible, and biodegradable products in creative, multifunctional shapes—an ideal fit for eco-minded consumers.
2. Pet Insurance Is on the Rise
As pets become more like family, more pet parents are investing in health insurance to cover unexpected vet bills, signaling a shift toward proactive pet care. Pet insurance policies are gaining popularity, and this growth is creating opportunities for wellness brands and veterinary services to partner or co-brand.
3. Dog Food Trends Evolve: Freeze-Dried and Raw Diets
Pet parents are becoming more ingredient-conscious and nutritionally aware.
- Freeze-Dried Dog Food: Offers the convenience of kibble with the benefits of raw nutrition.
- Raw Diets: While controversial, these continue to appeal to a segment of dog owners who want more “natural” feeding approaches.
4. Luxury Pet Services & Experiences
Pet-friendly businesses are booming—from boutique hotels and pet spas to dog cafés and enrichment parks. These services cater to pet parents who want to pamper their pets and reduce pet stress.
5. High-Tech Pet Gadgets
Trending tech products include:
- Smartphone-controlled interactive toys
- Wi-Fi-enabled, self-cleaning litter boxes
- Litter that changes color based on urine pH
- Pet cameras and GPS trackers
- Health-monitoring wearables
6. New Pet Product Categories Are Emerging
Gone are the days when pet supplies were limited to traditional toys and food. Today, brands are launching some new categories, and emerging niches include:
- Pet toothpaste & dental wipes
- Dog sunscreen, paw balms & skincare products
- Calming diffusers
- Pet-safe cleaning sprays
This evolution shows that the market is wide open for innovation.
7. Pet Supplements Go Mainstream
Health supplements for pets—especially those supporting joint health, digestion, and immunity—are becoming household essentials. Targeted wellness products like dog vitamins, probiotics, and omega-3 oils are gaining traction.
8. Humanization of Pet Products
The “humanization” trend continues to drive premiumization. Today’s pet parents shop like they would for themselves—looking for “gluten-free,” “organic,” or “vegetarian” labels rather than brand names.
Example of this trend:
Pet Union has fully embraced this trend, producing grain- and gluten-free treats, seasonal goodies, dog BBQ meatiness, and even party food—designed to mimic human food experiences, while still being pet-safe.
9. Personalized & Custom Pet Products
Pet owners are seeking products tailored to their pets’ unique personalities, sizes, and preferences. Personalization is key—bespoke collars and harnesses, monogrammed beds, matching outfits for pets and owners, and DNA-based nutrition plans cater to individual pets. Customization not only enhances the emotional bond but also creates strong brand loyalty.
How Can Your Business Adapt?
In a rapidly evolving pet industry, staying on top of consumer trends isn’t just smart—it’s essential. To thrive in 2025, pet brands should:
✔ Prioritize sustainability in materials and packaging
✔ Expand into tech-driven solutions (smart feeders, health trackers)
✔ Offer premium, humanized products (gourmet treats, luxury accessories)
✔ Explore customization (personalized pet gear, tailored nutrition)
Whether you’re a pet brand, retailer, or manufacturer, understanding what today’s pet parents value gives you the power to innovate, differentiate, and grow. By aligning with these trends, retailers and manufacturers can capture the growing demand and build lasting loyalty with modern pet parents.